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From the Corporate perspective, setting up your external web site has little to do with technology. It has more to do with processes and organization. This brief to-the-point presentation reveals the critical ideas, processes, and organizational aspects that Managers and Executives of big companies need to consider. For example, which department owns the website? Is it Marketing, or is it I.T., or is it a higher power in the organization? What types of content are appropriate for the Internet? What do customers expect in the way of integration with other systems? These types of questions are dealt with in this presentation.
The audience that will most benefit from this presentation includes Managers, Directors, and Executives. This presentation can be used as a seed to develop the required structures and processes in your organization.
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Keywords: presentation, organization, processes, has, managers, types, executives | |
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